Sponsored provider

Backbase

The engagement-banking platform that unifies the advisor and client front-end across private banks and wealth managers — without re-platforming the core.

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Active · Amsterdam, NL · 2,400+ employees · Founded 2003
Digital Platforms & ToolsClient Onboarding & IdentityCore Banking

Solutions (5)

Flagship solution

Backbase Engage

The composable engagement platform: onboarding, RM workbench, portfolio review and client mobile, orchestrated over your existing core.

Digital Platforms & ToolsClient Onboarding & Identity
Launched 2019 View solution →

Watch

Backbase Engage — product tour3:12
Pinned Research report

The Engagement-Banking Maturity Model 2026

Our flagship 48-page benchmark of where 200+ wealth firms sit on the digital-engagement curve — and the four moves that separate the leaders.

48 pages · Featured

About Backbase

Backbase is the leading engagement-banking platform — the front-end stack that hundreds of banks and wealth managers use to deliver advisor and client experiences without rewriting their core systems.

Founded in Amsterdam in 2003, Backbase serves 150+ financial institutions across 35 countries, with deep deployments in private banking and HNW wealth management.

Mission
Re-architect banking around the customer, so every financial institution can deliver the seamless digital experiences modern clients expect.
Vision
A world where wealth managers compose world-class advisor and client journeys as easily as assembling building blocks — no multi-year core replacement required.
Proposition
A single engagement layer spanning onboarding, the RM workbench, portfolio review and mobile — orchestrated on top of whatever core, custodian and CRM a firm already runs.
Philosophy
Buy the platform, build the differentiation. Backbase ships the 80% every firm needs and leaves the 20% that makes each firm unique fully open and configurable.
People
Founded and still led by Jouk Pleiter (CEO). 2,400+ staff across 26 offices, with dedicated wealth-management practice teams in EMEA, the Americas and APAC.
Culture
Engineering-led and remote-friendly, organised around small autonomous product squads with a strong open-platform, developer-first ethos.

Selected clients

Latest content

Case study

How a top-10 European private bank cut onboarding from 14 days to 40 minutes

The phased rollout, the integration pattern with their Avaloq core, and the adoption numbers.

Video

Composable banking, explained in 6 minutes

Why the platform-plus-differentiation model is winning in wealth.

White paper

Re-platforming without ripping out the core

A reference architecture for layering engagement over legacy systems.

Webinar

The RM workbench that advisors actually use

Live walkthrough with two private-bank product owners.

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Solution Provider of the Week
Engagement banking & client onboarding
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